Privacy Policy

Last Updated: October 16, 2026

Introduction

Amethyst Mountain respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, store, and protect information when you use our website or engage our services.

Information We Collect

We collect and process the following types of personal information:

Information You Provide Directly

  • Name and contact details when you submit inquiry forms
  • Email address for correspondence
  • Property preferences and search criteria
  • Additional information you choose to share during consultations

Information Collected Automatically

  • Browser type and version
  • Operating system
  • Pages visited on our website
  • Time and date of visits
  • IP address

How We Use Your Information

We use your personal data for the following purposes:

  • To provide property search and related services you have requested
  • To communicate with you regarding your inquiries and appointments
  • To improve our website and services
  • To send relevant property listings that match your stated preferences
  • To comply with legal obligations

Legal Basis for Processing

We process your personal data based on:

  • Your consent when you submit forms or contact us
  • Contractual necessity to provide services you have engaged
  • Legitimate interests in operating and improving our business
  • Legal obligations under UK law

Data Storage and Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. Your information is stored on secure servers located within the United Kingdom.

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy or as required by law. Client information related to active property searches is retained during the engagement period and for six years thereafter for legal compliance purposes.

Data Sharing

We do not sell your personal data to third parties. We may share your information with:

  • Property owners and managers when facilitating viewings or applications
  • Legal advisors when required for contract review
  • Service providers who assist in operating our business (subject to confidentiality agreements)
  • Law enforcement or regulatory bodies when legally required

Your Rights

Under UK data protection law, you have the following rights:

  • Access to your personal data
  • Correction of inaccurate data
  • Erasure of your data in certain circumstances
  • Restriction of processing
  • Data portability
  • Objection to processing based on legitimate interests
  • Withdrawal of consent where processing is based on consent

To exercise any of these rights, please contact us at [email protected]

Cookies

Our website uses cookies to enhance your browsing experience. For detailed information about our use of cookies, please refer to our Cookies Policy.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal data from children.

Changes to This Policy

We may update this privacy policy periodically to reflect changes in our practices or legal requirements. The date at the top of this policy indicates when it was last revised. Continued use of our services after changes constitutes acceptance of the updated policy.

Contact Information

If you have questions about this privacy policy or our data practices, please contact us at:

Amethyst Mountain
42 Berkeley Square
Mayfair, London W1J 5AW
United Kingdom
Email: [email protected]